Reed joined the Prime Financial team October 2021. He grew up in New Berlin and graduated from the University of Wisconsin-Madison in 2018, with a major in Finance, Investments, & Banking. He spent the next three years working in corporate finance but decided to pivot into financial planning with the aspiration of directly benefiting members of our community.
Outside the world of finance, you will likely find Reed somewhere outdoors. In the summer months he is an avid hiker, camper, and fisherman. During the winter, he will often be snowboarding, whether that is locally in WI or in the Rocky Mountains. In addition to financial planning, Reed is also a fulltime Green Bay Packers fan, so don’t be shy about expressing your love for the green and gold!